Brand Consulting

We often think of branding as advertising. I challenge clients to think of branding as culture building. Where there’s culture, there’s community. Where there’s community, there’s consumers.

Catchy taglines and campaigns are the quick hits that deliver mediocre results. Together we’ll start from the roots of what makes you stand out from the rest and collectively build a change agent brand within your industry.

My goal is to provide you with competitive market analysis and solutions, quality marketing expertise and guidance within content marketing, influencer marketing, creative direction and video services.

Social Marketing

With the ever changing landscape of social media, it’s important for your brand to have a distinct voice that not only matches your mission, but can speak to the target audiences living on each specific channel.

Together we’ll:

• Determine which social platforms match your business and product goals

• Outline a strategy that not only showcases your product or service, but leverages compelling storytelling to captivate and gain new audience members

• Begin execution on content creation and distribution that will increase social presence and focus on community building and audience retention

• Analyze monthly data reports to determine top performing content and trends across all channels to ensure continued future success

Video Production

With nearly a decade of production experience, I’ve spearheaded the content development for numerous brands. Video is arguably the most powerful tool when it comes to content marketing, so much so that the use of video within marketing and branding strategies has risen 41% in the last five years.

Production was the birthplace of my media career and continues to be my most prominent skillset. From shooting and editing, to producing and directing, I’ve worked on documentaries, docuseries, live broadcasts, social specific micro content and more. I’ve traveled across the globe to shoot a 24 hour marathon while directing the real time content distribution and produced local shoots here in the heart of NYC.

If you’re new to implementing video into your brand marketing, we’ll work together to:

• Establish the type of video marketing and content that best represents your brand

• Set budgets that allow adequate spend for shoots and post production

• Educate on the three steps of production (1. Pre Production, 2. Production, 3. Post Production) and execute accordingly

• Ensure each shoot is efficient in the sense that you’re receiving deliverables suited for each step of your distribution plan once assets are wrapped